Seat Of Our Pants Seminars
PO Box 11929
Prescott AZ 86304
(928) 778-3747

By The Seat Of Our Pants Seminars presents

Free Press
"How to Get Free Publicity for Your Nonprofit Agency"

In this Seminar you’ll learn how to communicate your nonprofit’s important message to the public via the media, and how to get the most out of your relationship with “The Press.”

Here’s some of what we’ll cover in this information-packed 4 hour Seminar:

PUBLIC SERVICE ANNOUNCEMENTS & NEWS RELEASES - how to write them, when to use them, and what’s the difference between the two.

PREPARING FOR INTERVIEWS - knowing how to plan for and conduct interviews with reporters can make or break the quality of the story. Learn how to prepare for and “guide” interviews with reporters, as well as how to plan for Radio and Television shows. And find out what you should never do during an interview.

EVENT PUBLICITY - discover how to take full advantage of publicity opportunities before, during, and after your agency’s events including how to use Press Kits and Fact Sheets, when to throw a “Press Party,” and how to take care of the Press during your event.

CRISIS MANAGEMENT - learn how to deal with the Press should “bad things” happen to your agency.

TIPS & TRICKS - Learn what the Media consider to be “Deal Breakers” when it comes to getting publicity for your agency. Find out how to get editors and station managers to call you for information. Learn how a simple planning tool can help you successfully meet all your publicity deadlines. Learn how to use Photos, Letters to the Editor and various other methods to obtain no-stress press coverage.

NOTE - This is a half-day compressed version of  the full-day Free Press Seminar. The notebook that you receive is the same as for the full-day Seminar, and your registration fee may be applied toward attendance at the full-day Free Press Seminar at a later date.

Don’t Miss This Seminar!

Participants will receive a Student Guide in .PDF (Adobe Acrobat) format file. If you do not have Acrobat Reader, one will be provided.


Or contact Debbie Stewart of Stewart Communications at
or (928) 778-3747

There is so much information in this seminar that you can't help but learn a heap of neat stuff for your agency. But if you don't agree that this seminar is worth every penny you paid, simply let me know and I will refund your money, Guaranteed!

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